Travel UX Tips
First and foremost, you have to understand that usability is a quality that describes your website’s user interface. It defines how easy it is to use a website, how easily your users achieve specific goals, remember how your site is organized and works, and how pleasant it is for them to use.
It’s an important quality of any website, and travel blogs are no different. Below, we will look into the major factors that create a good user experience.
Intuitive Ticket Search Forms
Your reader’s journey on a travel website starts with 2 questions: when and where. With this in mind, try to avoid the mistakes that make it inconvenient for the users to search for the ticket.
Here are some important points to consider while inserting our comprehensive ticket search form:
- Prefill departure and destination points
- Make an obvious departure date window
- Choose colors that match your website design
- Insert an obvious call to action button
Provide a Timetable
Insert a widget that shows the actual schedule of the chosen route in the form of a table.
Obvious Navigation
If you wish your users to stay on the site for longer, you have to ensure that your website has an obvious and easy-to-use navigation system. This includes a system of menus, internal and external linking.
A good website navigation system has the following elements:
- Main menu with clearly defined elements (About us, Contacts, Transportation, etc.)
- Easy-to-spot search bar
- Breadcrumbs bar
- Sidebar listing of the most popular links
Entertainment Elements
Travel is an exciting experience, for a very important experience that shapes our lives. This is why many people share their memories on Instagram and Facebook albums with travel photos. People who travel love getting satisfaction from visualizing the progress of their journeys.
There are many tools which help to create a gamified experience and allow travelers to share their experience in a unique way. A great idea would be to create a map and allow your users to pin the places they have already visited or want to travel to.
Inspiring Imagery
How do you make your website visuals truly impactful?
- Play with unexpected analogies. People know that France is associated with an Eiffel tower, but you can play with their imagination and help them recognize France from the pictures of local food or distinctive French streets.
- Create an atmosphere. Attract your visitors by posting images of a lifestyle, not just the actual place you are describing. Fascinate your audience with the idea of a specific type of travel.
- Insert vivid animations. You can spice up your visuals by creating animations, including explanatory texts, which appears over the image on hover.
Do you have any UX tips you would like to share? Contact us via affiliate@12go.asia!
