What is Traffic Arbitrage?
Arbitrage is one of the best ways to drive traffic in a travel niche. It involves purchasing traffic from various sources at the lower cost for further monetization.
You’re essentially becoming a middleman.
For example, I’m planning to buy my traffic for $2 CPM, which means I will be paying $2 for every 1000 visitors. To stay profitable, I will need to earn a little over $2 CPM on a regular basis.
As risky as it may seem, arbitrage is still a favorite traffic source for many 12Go partners. There are multiple success stories, and in the current post, we are going to discuss what makes it so popular and why you should give it a try.
Certain restrictions apply when promoting 12Go offers with traffic arbitrage, such as:
- Arbitrage is allowed only to White Label
- It’s prohibited to use 12Go Asia brand in keywords or ads, but you’re more than welcome to promote transportation at your white label website
Where to Buy Cheap Traffic?
You should remember that buying traffic from an unreliable source will probably get you in trouble since a lot of cheap Ad networks sell fake traffic or clicks.
Our recommendation is to focus on quality Ad content and promote it through trusted channels with a proven record. Always run split tests and experiments with various advertising sources, some websites will provide you 200 Visitors for $10 while others will get you 100 visitors for the same amount!
Depending on your goals, you must decide where to buy the traffic, which traffic type to choose and how much you are willing to pay for it.
- PPC Ads
Price: high
Conversion: high
It charges advertisers per click. The most commonly used service is Google AdWords. It allows you to buy keywords and position your ads as sponsored search results. There are various alternatives like Bing Ads etc.
- Contextual Ads
Price: high
Conversion: high
The targeting is made depending on the keywords in site or article. The ads themselves are served automatically based on the identity of the user and the content displayed.
- Native Ads
There are tons of native ad networks, the main ones are:
- Taboola
- MGID
- Outbrain
- Revcontent
Price: low
Conversion: low
- Social Media
Price: high
Conversion: middle
Social networks give a good chance to monetize because of the number of users. You can get the desired results promptly and easily by creating sponsored content. To make the process of getting conversions from your paid campaign easier, you need to involve your creativity. The best place to begin with is Facebook.
Remember, that working with traffic with lower conversion doesn’t necessarily mean that your campaign is not profitable. If your spendings are equivalent, you can still hit the ROI.
If you have any questions – contact us via affiliate@12go.asia, we will be happy to help you!
