5 SEO Tips for Free Promotion in Google

It’s not that easy to promote a new website, a lot of beginner bloggers will find this process challenging. Search Engine Optimisation (SEO) is the most popular and easiest way of getting your website from zero to traffic-rich. Below, we will cover some free tips for beginners helping them to promote their travel resource. These SEO tips can be used by everyone, including webmasters without an experience or a large budget.

You can use these tips in addition to your own website promotion strategy.

• Length of the articles

Google prefers long articles that cover the subject from all sides. However, Google does not like volume for the sake of the volume. There is no specific algorithm for how many characters there should be in an “ideal” article. However, try to keep it above 400 words, and make sure that it perfectly covers the topic, providing an “answer” for your reader.

• Availability of the mobile version of the website

How many times have you opened a website that loaded for too long and wasn’t responsive? Without a fast and responsive design, visitors will most likely leave your website.

To improve your website UX, make sure your theme is responsive and mobile-friendly (this will also influence your rankings in a search engine).

• Pages load speed

Back in 2010, Google announced: site speed load is a factor that will be taken into account in the search ranking. It still is.

To measure the speed of your website load, use various online tools, for ex. PageSpeed Insights. Enter the website URL and get a speed estimate for both desktop and mobile devices. In addition, you will get recommendations on how to improve every aspect that affects the speed of the site load and thereby improve your website promotion.

• Keywords Research

While preparing your content, don’t forget to consider keywords research and make a focus on long-tail keywords which will improve your indexation by search engine robots. Take your time to select thematic keywords – they continue to be an important part of SEO. Use keyword planners like Google Keyword Planner, to evaluate the volume of queries and select keywords for which you will promote your website.

• Removal of the unnecessary links or closing them in nofollow tag

For a young site, a very important factor is gaining the SEO trust of a search engine, or the so-called “link trust” and “link weight.” By placing outbound links to other resources on your young site, you give away the “weight” of your pages, making the development of your own site complicated. It’s advisable to refrain from using do-follow links in the first few months of a new website development.

Make sure that the navigation is convenient – it should be thought out and understandable for both search engines crawlers and users.